The Financial Revolutionist recently asked OpenExchange CEO, Mark Loehr to share his predictions on what will 2023 hold for events and conferences. See a preview here and read the full article.

What are the main variables leaders should solve for to ensure their event strategies are successful in the coming year?

Content in, content out. Content in means, How do I get the best presenters and content in that I possibly can, and show them in the best light? Content out means, How do I take the content from that event and give it a shelf life? Content should be available outside an event and have a recurring life throughout the year—if you get it right, it becomes a virtuous circle, because if you get 10,000 viewers, it becomes easier to get more content in for the next one.