Amidst a shifting financial landscape, investor relations (IR) has become a central driver of corporate transparency, shareholder trust, and long-term success. As an IRO or CFO, you’re managing far more than just numbers and financial reports. You’re responsible for ensuring that your company’s earnings communications meet the demands of an ever-evolving market.

But are you certain that your current earnings cycle strategy is robust enough to meet changing expectations? Is your company harnessing the full potential of technology, delivering a seamless user experience, and shaping your brand effectively through these communications?

Our exclusive benchmark survey is designed to provide you with clarity. It offers a unique opportunity to evaluate your earnings communication approach against current best practices. The outcome? A tailored report that categorizes your company’s approach into one of three personas—Traditionalist, Cautious, or Visionary—and offers targeted insights on how to elevate your strategy. You’ll not only see how you compare to industry peers but also gain actionable recommendations for enhancing your earnings cycle in four critical areas: technology, effectiveness, user experience (UX), and brand.

Investor relations professionals approach earnings communications in different ways, and your approach likely fits into one of three categories:

1. Traditionalist: You prioritize reliability and consistency, sticking to tried-and-true methods. You may have to work harder to demonstrate transparency, build trust and show that you are adaptable to evolving trends.
2. Cautious: You’re aware of the need for innovation but prefer to take incremental steps. You might have adopted some new technologies or streamlined processes but haven’t fully optimized your cycle – whether this be executive confidence or getting the right expert partners to enable your ambitions.
3. Visionary: You’re at the cutting edge. You constantly seek ways to optimize communications, whether through advanced technology, a seamless user experience, or pushing your brand narrative forward in bold, new ways.

Which category does your company fall into? By taking the benchmark survey, you’ll gain a clearer understanding of where you stand amongst your peers and, possibly, how you can improve.

Understanding your earnings cycle’s strengths and weaknesses is the first step toward improvement. Our assessment is designed around four key pillars that are critical to successful earnings communications:

Technology
Is your company using the most effective tools and platforms to streamline your earnings process and ensure flawless execution? From virtual events to earnings call platforms, leveraging the right technology can be a game-changer.

Effectiveness
Are your communications achieving their intended results? Do your investors and stakeholders walk away with a clear understanding of your financial performance and future outlook? Or is there a disconnect between communication goals and messages received?

User Experience (UX)
How easy and seamless is it for your audience to engage with your earnings communications? A strong UX ensures that investors and analysts can quickly access the information they need, participate in calls, and interact with your materials without technical difficulties.

Brand
Your earnings communications aren’t just about presenting financial data—they’re an opportunity to reinforce your company’s brand story. How well are you aligning your narrative with your brand’s values and long-term vision?

As technology and investor expectations constantly evolve, the companies that succeed are the ones willing to adapt and innovate. It’s not enough to rely on the status quo or assume that what worked in the past will continue to deliver results in the future. Future-proofing your earnings cycle involves actively seeking out new technologies, refining your processes, and aligning your communications with your brand’s long-term strategy.

This benchmark survey is your starting point. Whether you’re a Traditionalist seeking stability, a Cautious professional moving incrementally toward innovation, or a Visionary aiming to lead the charge in investor communications, the insights you gain will help you make informed decisions about where to invest your time, resources, and energy.

How prepared is your earnings cycle for the future? By being a part of our benchmark survey, you’ll receive an immediate personalized report with actionable insights. Also, you will receive the full benchmark report so you can review where you stand amongst your peers.

Take the benchmark survey and start future-proofing your earnings cycle today.